PERSUASIVE CONTENT FOR MARKETING AND SALES
Why do businesses use copywriters?
Copywriting isn’t just about describing what your business does. Having clear, concise, marketing driven content isn’t enough either. Researching your target audience and creating content that gives your brand a voice and keeps your brand consistent whilst taking into account SEO can make your website a google friendly selling machine.
Don’t confuse copywriting with content writing. Well crafted website copy can turn visitors on your website into leads. With good copy , you can navigate your customers to desired locations on your website. Keeping them engaged and directing their focus to where it matters.
Blog Posts / Articles
Blog posts and articles aren’t just aimed at selling products. They are there to inform and educate the visitor. Google expects your website to be educational and informative in order to rank you higher. That’s why it’s important to have regular blog posts that read well and don’t spam potential customers.